Improving Response Rates for Spanish Speakers in Two-Phase Mail Surveys

J. Michael Brick, Jill M. Montaquila, Daifeng Han, Douglas Williams

Public Opinion Quarterly · 2012 · 17 citations · 13 references

Concepts

Abstract

This article evaluates methods to improve response rates from Spanish speakers in two-phase mail surveys of the U.S. population. Many surveys are subject to nonresponse bias and under-represent the 20 percent of households that speak a language other than English at home. In the United States, Spanish speakers comprise 60 percent of the persons who speak some language other than English at home.

References

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