Publication | Open Access
Visually decomposing vehicle images: Exploring the influence of different aesthetic features on consumer perception of brand
90
Citations
36
References
2011
Year
MarketingDifferent Aesthetic FeaturesDesignConsumer PerceptionFashionConsumer ResearchManagementComputational AestheticExperimental AestheticBrand AwarenessUser PerceptionBrand EquityVehicle Images
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