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Using the Implicit Association Test and the Implicit Relational Assessment Procedure to Measure Attitudes Toward Meat and Vegetables in Vegetarians and Meat-Eaters

Food ChoiceFood MarketingSocial BehaviorSocial PsychologyManagementConsumer ResearchImplicit Association TestConsumer AttitudeFood QualityMarketingPersuasionPsychologyFood AuthenticityHealth Sciences