Publication | Closed Access
Using Students as Subjects in Research on State Lottery Gambling
20
Citations
5
References
1993
Year
Marketing AnalyticsCustomer SatisfactionBehavioral Decision MakingMarketing StudentsConsumer ResearchEducationState UniversityBehavioral Game TheoryBuying BehaviorLottery UseMobile MarketingManagementExperimental EconomicsDecision TheoryBehavioral SciencesMarketingBehavioral EconomicsState LotteryBusinessGamblingDecision Science
This study compared the results of a survey of lottery use administered to a sample of 1009 from the general population with a survey of 288 marketing students at a state university. Contrary to other research on the validity of samples of students, students' attitudes, game preferences, and reasons for play were similar to those of the general population.
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