Informal boundary-spanning communication in the innovation process: an empirical study

Abstract

The sources of ideas embodied uithln successful technological innovation have been a subject of interest in many studies since the 1950s. This research suggests that sources external to the innovating organization account for between 34% and 65% of the inputs important to the development of successful innovation. In addition, studies have long highlighted personal boundary-spanning communication as an important mechanism for the transference of such ideas. Despite this recognition, there has been little systematic evaluation of the role and importance of informal boundary-spanning communication in the innovation process. This paper provides the results of an empirical study, of the role and source of infomally derived inputs into the development products of 35 commercially successful innovations. It was found that inormal mechanisms were often enlployad to transfer ideas and information, as well as other resources, during the idea-generation, ,problem-solving and field-testing phases of these innovation projects. Indeed, the research indicates that the mobilization of informal boundary-spanning contacts and networks my ofen be an important, and sometimes critival, factor in successful innovation.