European Journal of Marketing · 1990 · 32 citations · 0 references
BusinessBusiness EconomicsEconomicsMicroeconomicsPricing StrategyPricing TheoryCompetitive PricingCompetitive Pricing StrategyCost-based PricingPricing DecisionsWine ManagementGovernment Price PolicyWine Consumer BehaviorWine DistributionWine MarketingWine PricingWine RegulationWine Sales ManagementWine Strategy
The complex issue of wine pricing is addressed with reference to the Australian wine industry. The influence of the costs of production, government policy and legislation, the image sought for the wine, competitive forces, distribution channel costs and consumer behaviour are detailed.