MOspace Institutional Repository (University of Missouri) · 2002 · 90 citations · 7 references
Open access
Life SciencesFood ScienceGeneticsExperimental DesignGenetic EngineeringMicrobial GeneticsBehavioral Decision-makingChoice ModelingConsumer ChoiceConsumer Food ChoiceDiscrete Choice ModelsFood ChoicesConsumer Attitudes Toward FoodConsumer Food Decision-makingConsumer Food PreferencesConsumer Risk AttitudesDiscrete Choice Experiment DesignFunctional Fermented FoodsPerceived Genetic Modification RiskStated Preference Analysis
A choice modeling approach was used to identify consumer preferences for various hypothetical forms of genetic modification in beer, using a sample from Western Australia. It was found that respondents were equally averse to first-generation modification in either plants or microorganisms but were willing to pay a premium for a product with positive health benefits.
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