Publication | Open Access

Exploring the Theory of Planned Behavior to Explain Sugar-sweetened Beverage Consumption

Behavioral Decision MakingConsumer ResearchPsychologyPlanned BehaviorFood ChoiceManagementConsumer BehaviorSugar-sweetened Beverage ConsumptionPublic HealthBehavioral SciencesConsumer Decision MakingExtended TheoryHealth PromotionMotivationMarketingBehavioral EconomicsConsumer ScienceBeverage IndustryBehavioral Insight