Confirming the Three-Factor Creative Product Analysis Matrix Model in an American Sample

Abstract

The purpose of this study was to confirm, in an American sample, the validity of a three-factor structural equation model that had been previously tested and refined with a sample of young adult students in Norway (Besemer, 1998). The three-factor model, a Creative Product Analysis Matrix (Besemer & Treffinger, 1981), was tested by analyzing the responses to the Creative Product Semantic Scale by a sample of American college students from two State University of New York colleges. Confirmatory factor analyses provided strong support for construct validity of the questionnaire and the three-dimensional creativity model. Participant judges were able to detect differences perceived in Novelty, Resolution, and Elaboration and Synthesis of the 4 stimulus items.