If you don't want to be late, enumerate: Unpacking reduces the planning fallacy

Judgment under Uncertainty: Heuristics and Biases

Amos Tversky, Daniel Kahneman · 1975 · 23.1K citations

Business, Decision Sciences, Psychology +17

On the psychology of prediction.

Daniel Kahneman, Amos Tversky · Psychological Review · 1973 · 6.3K citations

Social Sciences, Behavioral Sciences, Psychology +16

Heuristics and Biases: The Psychology of Intuitive Judgment

William P. Bottom, Thomas Gilovich, Dale W. Griffin et al. · Academy of Management Review · 2004 · 3.6K citations

Social Sciences, Psychology, Social Psychology +17

Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets

Tülin Erdem, Michael P. Keane · Marketing Science · 1996 · 1.3K citations

Business, Economics, Marketing +17

Support theory: A nonextensional representation of subjective probability.

Amos Tversky, Derek J. Koehler · Psychological Review · 1994 · 1.2K citations

Business, Psychology, Surgery +16