Willingness to pay or intention to pay: The attitude-behavior relationship in contingent valuation

The theory of planned behavior

Icek Ajzen · Organizational Behavior and Human Decision Processes · 1991 · 84.8K citations

Public Health, Behavioral Sciences, Psychology +10

Using surveys to value public goods: the contingent valuation method

Choice Reviews Online · 1989 · 4.3K citations · Full text

Social Sciences, Economics, Public Finance +12

Readings in Attitude Theory and Measurement

Marie Jahoda, Martin Fishbein · British Journal of Sociology · 1968 · 2.1K citations

Social Sciences, Psychology, Social Psychology +12

Mail and Telephone Surveys

Leslie M. Harris, Don A. Dillman · Journal of Marketing Research · 1979 · 1.4K citations

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Don A. Dillman · Annual Review of Sociology · 1991 · 1.3K citations

Social Sciences, Communication, Communication Research Methods +14