Event Management Body Of Knowledge (EMBOK): The Future of Event Industry Research

Abstract

Quantitative methods have dominated tourism research for many years, so it should come as no surprise that they are prominent in event industry research. Surveys, in particular, are used frequently in both academic and industry research. They garner a great deal of information, but is this the only option? The International Event Management Body Of Knowledge (EMBOK) Committee believes they have developed a model that is aimed specifically at researching issues within the event industry. It includes paradigms, definitions, and domains that can be mixed and matched to create thousands of potential research topics. This article looks at the status of the EMBOK Model and how well it accomplishes what it says it can do.