Decision making with incomplete information

Fuzzy sets

L. A. Zadeh · Information and Control · 1965 · 66.1K citations

The Theory of Games and Economic Behavior

R. Wes Harrison, John von Neumann, Oskar Morgenstern · Journal of Farm Economics · 1945 · 5.3K citations

Social Sciences, Economics, Behavioral Economics +11

Conjoint Analysis in Consumer Research: Issues and Outlook

Paul E. Green, V. Srinivasan · Journal of Consumer Research · 1978 · 3.2K citations

Business, Marketing, Marketing Management +11

Logic, Methodology and Philosophy of Science.

Max Black, Ernest Nagel, Patrick Suppes et al. · The Philosophical Review · 1963 · 2K citations

Humanities, Philosophy, Epistemology +9

A Mathematical Theory of Evidence.

Alistair Smith, Glenn Shafer · Biometrics · 1976 · 1.6K citations

Natural Sciences, Mathematics, Probability Theory +9