Undergraduate Instruction in Empirical Research Methods in Communication: Assessment and Recommendations

Abstract

This study assesses the current state of undergraduate instruction in empirical research methods in communication and offers recommendations for enhancing such instruction. Responses to an online questionnaire were received from 149 communication-related programs at four-year colleges and universities. Just over 85% of responding programs offered an empirical methods course. Although the course often covered both qualitative and quantitative methods, instruction was heavily slanted toward quantitative methods and topics common to both qualitative and quantitative inquiry. The empirical methods course was usually required for graduation, but it was typically not well integrated with the rest of the curriculum and taken late in students’ undergraduate careers. Additional analyses examined staffing and class sizes as well as the most common topics and activities. Four recommendations are advanced for enhanced instruction in empirical methods in communication research. These were evaluated in light of feedback from respondents to the original questionnaire.