Experimental modification of the relationship between effort, attitude, and behavior.

Influencing attitudes and changing behavior

Joan Miller · AORN Journal · 1970 · 314 citations

Public Health, Health Behavior, Behavior Change Theory +11

<i>DIVISION OF PSYCHOLOGY</i>: THE COGNITIVE CONTROL OF MOTIVATION*

Philip G. Zimbardo · Transactions of the New York Academy of Sciences · 1966 · 138 citations

Social Sciences, Behavioral Sciences, Psychology +7

The effect of effort and improvisation on self-persuasion produced by role-playing

Philip G. Zimbardo · Journal of Experimental Social Psychology · 1965 · 113 citations

Social Sciences, Communication, Social Psychology +5

Relative efficacy of volition and justification in arousing dissonance1

Timothy C. Brock · Journal of Personality · 1968 · 14 citations

Social Sciences, Psychology, Social Psychology +7