The Review of Economic Studies · 1969 · 1.4K citations · 15 references
BusinessBusiness EconomicsEconomicsBehavioral EconomicsDecision TheoryMicroeconomicsDecision Making Under RiskDecision Under RiskRisk AversionRisk PreferencesRisk-sensitive Decision MakingUtility TheoryEconomic Efficiency AnalysisEfficiency With Risk AversionIntertemporal Risk PreferencesPreference Under UncertaintyRisk Aversion EstimationRisk Preferences ElicitationRisk-based ChoiceRisky Decision Making
G. Hanoch, H. Levy; The Efficiency Analysis of Choices Involving Risk1, The Review of Economic Studies, Volume 36, Issue 3, 1 July 1969, Pages 335–346, htt
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The Utility Analysis of Choices Involving Risk
Milton Friedman, Leonard J. Savage · Journal of Political Economy · 1948 · 3.1K citations
SECURITY PRICES, RISK, AND MAXIMAL GAINS FROM DIVERSIFICATION*
John Lintner · The Journal of Finance · 1965 · 2.1K citations
Rules for Ordering Uncertain Prospects
Josef Hadar, William R. Russell · American Economic Review · 1969 · 1.7K citations