Reality Bites: An Investigation of the Genre of Reality Television and Its Relationship to Viewers’ Body Image

Abstract

Utilizing a unique methodological approach, this study investigated subtypes of reality television (RTV) to study the influence of exposure to RTV on body image (body dissatisfaction and drive for thinness) as compared a more traditional weekly report of RTV viewing. Young adults (N = 472) completed online surveys measuring their exposure to RTV and perceptions of their own body image. Four types of RTV were uncovered. Regression analyses using these 4 factors demonstrated that exposure to competition-based RTV shows (e.g., Dancing with the Stars) predicted increased body dissatisfaction and drive for thinness. On the other hand, the weekly self-report of RTV viewing did not reveal any relationships between weekly exposure to RTV and body image. These findings underline the need for cultivation-based media studies that include program-based measures of genre-specific media exposure, especially when seeking to capture media effects related to RTV.