Buying Local Food: Shopping Practices, Place, and Consumption Networks in Defining Food as “Local”

Abstract

Increasing awareness and concern with global climate change has led to a push to identify local food consumption as a way to reduce food miles and help preserve the environment. The journey from farm to fork is rarely a simple connection between farmer and consumer but involves a range of different actors and agents, located in different places and at different socioeconomic scales. The result is a confusing array of meanings that can be attached to food items considered to be local (e.g., local supplier, local producer, local commodity chain, local cultural product). This research explores the ways that retailers seek to sell local food, ways that this term is understood by consumers, and ways that consumers negotiate these differences. The research employs a case study methodology and draws on interviews with producers and white, middle-class consumers located in West Yorkshire in the United Kingdom. Shopping is a skilled activity and the local is revealed as a complex intersection of provisioning decisions and practices that household food buyers undertake in the context of food availability and the racialized and classed marketing strategies of retailers, which in turn makes problematic the food miles concept for political mobilization.