The role of affective expectations in memory for a service encounter

Judgment under Uncertainty: Heuristics and Biases

Amos Tversky, Daniel Kahneman · 1975 · 23.1K citations

Business, Decision Sciences, Psychology +17

Generalized expectancies for internal versus external control of reinforcement.

Julian B. Rotter · The Psychological Monographs · 1966 · 21.9K citations

Public Health, Behavioral Sciences, Psychology +7

Illusion and well-being: A social psychological perspective on mental health.

Shelley E. Taylor, Jonathon D. Brown · Psychological Bulletin · 1988 · 7.7K citations

Social Sciences, Psychology, Social Psychology +9

Subjective probability: A judgment of representativeness

Daniel Kahneman, Amos Tversky · Cognitive Psychology · 1972 · 4.9K citations

Social Sciences, Psychology, Probability Theory +11

Belief in the law of small numbers.

Amos Tversky, Daniel Kahneman · Psychological Bulletin · 1971 · 3.3K citations

Social Sciences, Behavioral Sciences, Psychology +7