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The moderating effects of gender and number of friends on the relationship between self-presentation and brand-related word-of-mouth on Facebook

Social MediaInterpersonal CommunicationDigital MarketingPersonal BrandingInteractive MarketingModerating EffectsBrand-related Word-of-mouthConsumer ResearchMarketing CommunicationManagementSocial InfluenceCommunicationBrand AwarenessArtsMarketingConsumer Engagement