Experimental choice analysis: Introduction and overview

Conditional logit analysis of qualitative choice behavior

Daniel McFadden · eScholarship (California Digital Library) · 1972 · 14K citations

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Frontiers in Econometrics

John G. Cragg, Paul Zarembka · Canadian Journal of Economics/Revue canadienne d économique · 1975 · 8.4K citations

A law of comparative judgment.

L. L. Thurstone · Psychological Review · 1927 · 5.2K citations

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Individual Choice Behavior: A Theoretical Analysis.

Violet R. Cane, R. Duncan Luce · Journal of the Royal Statistical Society Series A (General) · 1960 · 2.6K citations

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Jordan J. Louviere, George Woodworth · Journal of Marketing Research · 1983 · 1.4K citations

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