Fuzzy linear programming models for NPD using a four-phase QFD activity process based on the means-end chain concept

Fuzzy sets as a basis for a theory of possibility

Lotfi A. Zadeh · Fuzzy Sets and Systems · 1978 · 8K citations

Natural Sciences, Mathematics, Philosophy Of Mathematics +7

Fuzzy sets as a basis for a theory of possibility

Lotfi A. Zadeh · Fuzzy Sets and Systems · 1999 · 7.3K citations

Natural Sciences, Mathematics, Philosophy Of Mathematics +7

Fuzzy Set Theory and Its Applications

Rami Zwick, Hans-Jürgen Zimmermann · The American Journal of Psychology · 1993 · 2.9K citations

Natural Sciences, Mathematics, Logic +12

A Means-End Chain Model Based on Consumer Categorization Processes

Jonathan A. Gutman · Journal of Marketing · 1982 · 1.9K citations

Business, Marketing, Marketing Management +14

A Means-End Chain Model Based on Consumer Categorization Processes

Jonathan A. Gutman · Journal of Marketing · 1982 · 1.4K citations

Business, Marketing, Marketing Management +14