Publication | Closed Access

On integrating multiple type preferences into competitive analyses of customer requirements in product planning

Marketing AnalyticsCustomer SatisfactionChoice ModelDesignCustomer RequirementsBusinessConsumer ResearchManagementMultiple Type PreferencesBusiness StrategyProduct PlanningMultiple-criteria Decision AnalysisBusiness AnalyticsDecision ScienceMarketingProduct ModelingQuantitative ManagementPreference Modeling