Myopic risk-seeking: The impact of narrow decision bracketing on lottery play

Prospect Theory: An Analysis of Decision under Risk

Daniel Kahneman, Amos Tversky · Econometrica · 1979 · 47K citations

Business, Decision Sciences, Insurance +17

Advances in prospect theory: Cumulative representation of uncertainty

Amos Tversky, Daniel Kahneman · Journal of Risk and Uncertainty · 1992 · 15.6K citations

Business, Decision Sciences, Behavioral Economics +13

A theory of anticipated utility

John Quiggin · Journal of Economic Behavior & Organization · 1982 · 3.2K citations

Business, Economics, Psychology +11

Myopic Loss Aversion and the Equity Premium Puzzle

Shlomo Benartzi, Richard H. Thaler · The Quarterly Journal of Economics · 1995 · 2.5K citations · Full text

Social Sciences, Business Economics, Economics +15

The Probability Weighting Function

Dražen Prelec · Econometrica · 1998 · 2K citations

Business, Economics, Behavioral Economics +16