Application of value management in project briefing

TLDR

The study establishes a value‑management framework for project briefing that clarifies client requirements, improves understanding of the briefing process, and outlines its theoretical foundation and development steps. The framework is validated through structured questionnaire surveys and experiments with real‑life projects and case studies, with further validation planned. The research identifies 13 variables influencing briefing and confirms that value‑management principles support the briefing process.

Abstract

Purpose To describe a research project which seeks to establish a value management framework for project briefing to systematically identify and clarify client requirements, and represent these requirements precisely and explicitly to facilitate the design process. Design/methodology/approach Two research instruments are used: structured questionnaire survey to validate the theoretical framework established; and experiments to test the proposed value management framework with real‐life projects, supported by case studies. Findings The primary research findings of this project are the identification of 13 variables that have an impact on the briefing process, which form the basis of the theoretical framework. It is revealed that the theoretical foundation of the research supports the use of value management to the briefing process. Further validation will be completed by conducting questionnaire survey and real‐life case studies. Originality/value This paper improves comprehension of the nature, characteristics and problems of the briefing process. It also introduces the theoretical foundation of the research project and describes the process for the development of the value management framework for project briefing.