Altruism as hedonism: Helping and self-gratification as equivalent responses.

Statistics for Psychologists

C. Alan Boneau, William L. Hays · The American Journal of Psychology · 1966 · 1.9K citations

Quantitative Psychology, Statistical Thinking, Clinical Psychology +4

Cognitive and attentional mechanisms in delay of gratification.

Walter Mischel, Ebbe Β. Ebbesen, Antonette Raskoff Zeiss · Journal of Personality and Social Psychology · 1972 · 1.3K citations

Behavioral Decision Making, Affective Neuroscience, Cognition +18

Transgression and altruism: A case for hedonism

Robert B. Cialdini, Betty L. Darby, Joyce E. Vincent · Journal of Experimental Social Psychology · 1973 · 518 citations

Social Identity, Prosocial Behavior, Social Psychology +6

Altruism as hedonism: A social development perspective on the relationship of negative mood state and helping.

Robert B. Cialdini, Douglas T. Kenrick · Journal of Personality and Social Psychology · 1976 · 334 citations

Behavioral Decision Making, Social Psychology, Empathy +19

Affect and altruism.

Bert S. Moore, Bill Underwood, David Rosenhan · Developmental Psychology · 1973 · 255 citations

Behavioral Sciences, Prosocial Behavior, Social Psychology +7