The social impact of majorities and minorities.

A Theory of Social Comparison Processes

Léon Festinger · Human Relations · 1954 · 19.8K citations

Social Psychology, Social Influence, Cognition +19

A study of normative and informational social influences upon individual judgment.

Morton Deutsch, Harold B. Gerard · Journal of Abnormal & Social Psychology · 1955 · 4.7K citations

Behavioral Decision Making, Social Psychology, Social Influence +18

Studies of independence and conformity: I. A minority of one against a unanimous majority.

Solomon E. Asch · The Psychological Monographs · 1956 · 4.2K citations

Democracy, Social Identity, Unanimous Majority +9

Compliance, identification, and internalization three processes of attitude change

Herbert C. Kelman · Journal of Conflict Resolution · 1958 · 3.6K citations

Behavioral Decision Making, Social Psychology, Behavioral Measurement +25

The psychology of social impact.

Bibb Latané · American Psychologist · 1981 · 2.8K citations

Group Phenomenon, Social Psychology, Social Influence +19