Journal of Business Strategy · 1984 · 12 citations · 0 references
BusinessInternational BusinessStrategic ManagementBusiness StrategyCompetitive StrategyCorporate StrategyGlobal Corporate StrategyInternational Competitive StrategyInternational CompetitivenessInternational Corporate StrategyInternational Market PositioningInternationalization ProcessCorporate Global StrategyInternational Market ExpansionInternational Market OrientationInternational PositioningInternationalization Drivers
A study of companies in three different industries shows that growing internationalization of business brings about major changes in the positioning of competitors and the appropriate competitive strategies. Only after going through a financial crisis did the companies studied emerge from national to international status.