Media allocation model using nonlinear benefit curves - Concepedia

Concepedia

Publication | Closed Access

Media allocation model using nonlinear benefit curves

10

Citations

7

References

1978

Year

William B. Locander, Richard W. Scamell, Richard M. Sparkman, John P. Burton

Journal of Business Research

Mathematical ProgrammingCost AllocationEngineeringBusinessMedia Allocation ModelResource AllocationMultimedia DeliveryMechanism DesignMicroeconomicsOperations Research

References

	Year	Citations

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