Effect of Innovation to the Success of Female Entrepreneurs

Abstract

This ongoing study investigates the characteristics of innovation and its influence as a success factor for female entrepreneurs in Malaysia. It starts by presenting an extensive review of literatures in the area of entrepreneurship, particularly focusing on women entrepreneurs. Purposive sampling, namely snowball sampling method is used to collect data from small and medium enterprises owned by female entrepreneurs in Malaysia. The study examines the associations among Innovation Conviction (ICN), Innovation Mindset (IMT), Innovation Creed (ICD) and the Need for Achievement (NFA). Descriptive and inferential statistics were carried out to the gathered data and presented in this paper. Findings indicate that ICN, ICT and IMT are positively correlated with the Need for Achievement among female entrepreneurs in Malaysia.