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Television is "easy" and print is "tough": The differential investment of mental effort in learning as a function of perceptions and attributions.

Television StudyCognitive ScienceBehavioral SciencesCognitive FactorLearning SciencesLearning TheoryEducational PsychologyDifferential InvestmentEducationCognitionSocial Learning TheoryLearning-by-doingMental EffortArtsSocial CognitionMedia PsychologyTelevision