Health Marketing Quarterly · 2012 · 23 citations · 10 references
Social SciencesBehavioral SciencesSocial PsychologyAudience StudiesDramaMedical SociologyAudience ReceptionTelevision AudiencesTelevision ReceptionTelevision StudiesAffectAudience Interpretation Of TelevisionMedical ProfessionalismPerceived Physical AttractivenessPhysical Attractiveness PreferencesPhysical Attractiveness StereotypesPilot Study DesignTelevision Drama
Much criticism has fallen onto prime-time crime shows for skewing the perception the public has on crime. Could the same criticism apply to prime-time medical dramas, which tend to be among the most watched television shows today, for skewing patients' expectations? In the past, physicians on prime-time fictional medical shows tended to be depicted in a positive manner. However, today's medical dramas often portray physicians in a less positive context. The results of this study showed that television exposure only negatively affect patients' perceptions of physicians in regards to physical attractiveness and character, but not to physician propriety, power, communication, sociability, extroversion, competence, and composure. In addition, this study showed that prime-time fictional shows affect patient-physician interactions.
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