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THE PROCESS OF GREENING: RESULTS FROM THE NORDIC BUSINESS ENVIRONMENTAL BAROMETER
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1996
Year
Environmental PerformanceGreen MarketingEngineeringEnvironmental Impact AssessmentSustainable DevelopmentGreen ManufacturingGreen InnovationEnvironmental EconomicsNordic CountriesEnvironmental PolicyManagementCorporate ResponsesEnvironmental ManagementGreen Decision-makingCorporate Social ResponsibilityCorporate SustainabilityStrategic ManagementMarketingGreen GrowthStrategic DignityBusinessPilot SurveyBusiness StrategySustainabilitySustainable Supply Chains
The Nordic Business Environmental Barometer (BEB) is a survey based on stocklisted companies. The main purpose of the survey is to map the greening of business in Nordic countries. The results presented here are from the pilot survey completed in 1993–1994. The intention is to conduct the BEB every second year. In addition to comparing countries and industries, this regular mapping shows trends in the process of greening. From the first BEB it is concluded that the Nordic managers' attitudes have progressed from denial and a defensive strategy to a more open attitude, while the environment has become an area of strategic dignity. The companies have started to adjust their management systems in response to environmental pressures, but in practice little has been achieved. Larger companies in the manufacturing industries have taken the lead in the process of greening.