Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science

Abstract

Part One: Philosophy of Marketing Science. Introduction. The morphology of explanation. Explanation - issues and aspects. The morphology of scientific laws. Scientific laws - issues and aspects. Part Two: Philosophy of science - historical perspectives and current status. Natural philosophy and the rise of science from Plato to Hegel. The development of the discipline of philosophy of science - from classical realism to logical empiricism. The rise and fall of historical relativism in philosophy of science.