Information Communication & Society · 2014 · 77 citations · 0 references
Social SciencesCommunicationCultural StudiesCommunication TheoryMedia StudiesMedia TheoryDigital MediaInternet CultureInternet MemesMedia ConsumptionMeme CultureNew MediaCelebrity RepresentationDigital MemesMedia DiffusionMedia Meaning-makingMeme DiffusionMeme DisseminationMeme TransmissionMemetic Propagation
Most noticeably, the year 2012 witnessed the global popularity of the Korean singer Psy and his horse-dancing song Gangnam Style. However in 2013, this sweeping fanaticism was replaced by another v...