Media Diffusion is a theoretical construct within cultural diffusion that specifically denotes the transmission and adoption of cultural elements, practices, or ideologies across societies through mass communication channels such as print, broadcast, digital, and social media.
153
Publications
16.7K
Citations
293
Authors
168
Institutions
Publications per year
2017–2026
23
Parents
Publications
153
Social Cognitive Theory of Mass Communication
Albert Bandura · Media Psychology · 2001 · 3.3K citations
Spreadable Media: Creating Value and Meaning in a Networked Culture
Henry Jenkins, Sam Ford, Joshua Green et al. · Cinema Journal · 2014 · 1.4K citations
Toward a “Critical Mass” Theory of Interactive Media
M. Lynne Markus · Communication Research · 1987 · 1.1K citations
1–5 of 153
Authors
293
- LW
3
h-index
- XL
3
h-index
- NZ
3
h-index
- EK
3
h-index
- BS
2
h-index
1–5 of 293
Institutions
168
Seoul National University
Seoul, South Korea
4 h-index
6 publications
168 citations
Massachusetts Institute of Technology
Cambridge, United States
4 h-index
4 publications
755 citations
University of Waterloo
Waterloo, Canada
3 h-index
7 publications
574 citations
University at Buffalo, State University of New York
Buffalo, United States
3 h-index
3 publications
77 citations
Integrity Testing Laboratory (Canada)
Markham, Canada
2 h-index
4 publications
302 citations
University of Edinburgh
Edinburgh, United Kingdom
2 h-index
2 publications
228 citations
Yonsei University
Seoul, South Korea
2 h-index
2 publications
59 citations
Yeungnam University
Daegu, South Korea
2 h-index
4 publications
144 citations
1–8 of 168
Venues
- New Media & Society
7 publications · 437 citations
7
h-index
- Choice Reviews Online
CRO · 4 publications · 1.5K citations
4
h-index
- European Journal of Communication
3 publications · 442 citations
3
h-index
- Journalism Quarterly
3 publications · 85 citations
3
h-index
- International Journal of Hydrogen Energy
3 publications · 96 citations
3
h-index
1–5