Online activists vs. Kraft foods: A case of social media hijacking

The Power of Activism: Assessing the Impact of NGOs on Global Business

Debora L. Spar, Lane T. La Mure · California Management Review · 2003 · 514 citations

Social Sciences, Organization Studies, Institutional Theory +14

Rhetorical and critical approaches to public relations

Scott M. Cutlip, Dean Emeritus · Public Relations Review · 1993 · 272 citations

Humanities, Communication, Public Relations +13

It's not just PR: public relations in society

Choice Reviews Online · 2007 · 182 citations

Social Sciences, Communication, Public Policy +12

Managing public policy issues

Barrie L. Jones, W. Howard Chase · Public Relations Review · 1979 · 118 citations

Public Affairs, Public Administration, Public Policy +12

Explaining Differences in Firms' Responses to Activism

Theodore L. Waldron, Chad Navis, Greg Fisher · Academy of Management Review · 2012 · 114 citations

Management, Organization Studies, Strategic Management +6