Cognitive Dissonance, Media Illiteracy, and Public Opinion on News Media

Abstract

During the past 20 years, increasing numbers of academic studies, industry studies, and public opinion polls have assessed relative levels of public learning from news media and public perceptions of U.S. news media’s accuracy, believability, credibility, bias, honesty, and other characteristics. From the early 1980s, if not earlier, until the mid- to late 1990s, local television outscored newspapers. Newspapers are now gaining because of decreasing quality in local television news, even if the public believes newspapers are getting better. The article suggests that cognitive dissonance and low media literacy were largely responsible for the intervening overrating of television.