Automatic activation of positive but not negative attitudes after traumatic brain injury

A Coefficient of Agreement for Nominal Scales

Jacob Cohen · Educational and Psychological Measurement · 1960 · 41.3K citations

Education, Educational Assessment, Educational Measurement +8

Feeling and thinking: Preferences need no inferences.

Robert B. Zajonc · American Psychologist · 1980 · 7.8K citations · Full text

Social Sciences, Behavioral Sciences, Psychology +8

The Psychology of Attitudes

Dipankar Chakravarti, Alice H. Eagly, Shelly Chaiken · Journal of Marketing Research · 1997 · 7.2K citations

Social Sciences, Psychology, Social Psychology +17

Social psychology: handbook of basic principles

Choice Reviews Online · 2008 · 5.5K citations

Social Sciences, Psychology, Social Psychology +9

Heuristic versus systematic information processing and the use of source versus message cues in persuasion.

Shelly Chaiken · Journal of Personality and Social Psychology · 1980 · 5.2K citations

Social Sciences, Psychology, Social Psychology +12