Journal of Experimental Psychology · 1964 · 38 citations · 15 references
Social SciencesBehavioral SciencesPsychologyBehavioral EconomicsDecision TheoryExperimental PsychologyBehavioral IncentivesClassical ConditioningLoss AversionOperant ConditioningProspect TheoryRisk AversionExtinctionExtinction With Differential ReinforcementLoss-related Decision Making
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Behavior Theory and Conditioning
M. E. Bitterman, Kenneth W. Spence · The American Journal of Psychology · 1957 · 1.5K citations