Aesthetic Surgery Journal · 2011 · 39 citations · 15 references
BusinessPlastic SurgerySurgeryHealthcare MarketingMarketing StrategyStrategic MarketingDigital Marketing StrategyOnline Consumer BehaviorComparative Case Study DesignPhysician Marketing
The cosmetic surgery market is a rapidly growing sector of healthcare, and the use of marketing strategies is now an integral part of any cosmetic surgery practice. In this study, the authors review 50 Web sites from practitioners in London and New York to quantify the utilization of online marketing, comparing results between the United Kingdom and the United States.
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Deborah E. Rosen, Elizabeth F. Purinton · Journal of Business Research · 2002 · 358 citations
Social networking sites: a novel portal for communication
A D Farmer, C E M Bruckner Holt, Matthew James Cook et al. · Postgraduate Medical Journal · 2009 · 238 citations