A I I E Transactions · 1981 · 81 citations · 4 references
BusinessMarketingMarketing ManagementDecision TheoryConsumer Demand AnalysisDemand AnalysisDemand TheoryMarketing Conditions
Abstract This note deals with a method of arriving at an EOQ formula taking into account the effect of varying marketing policies and conditions on the demand and the possibility of a random fraction of the ordered items getting damaged. Two special cases are considered wherein explicit expressions for the EOQ are given.
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Marketing Decision Making: A Model Building Approach
Adel I. El‐Ansary, Philip Kotler · Journal of Marketing · 1971 · 552 citations