Exploring gender differences in online shopping attitude

Why Don’t Men Ever Stop to Ask for Directions? Gender, Social Influence, and Their Role in Technology Acceptance and Usage Behavior1

Viswanath Venkatesh, Michael G. Morris · MIS Quarterly · 2000 · 4.3K citations · Full text

Business, Information Systems, Information Technology +17

Understanding and Predicting Electronic Commerce Adoption: An Extension of the Theory of Planned Behavior1

Pavlou, Mendel Fygenson · MIS Quarterly · 2006 · 2.6K citations

Business, Information Systems, Management Information Systems +15

Gender Differences in the Perception and Use of E-Mail: An Extension to the Technology Acceptance Model1

David Gefen, Detmar W. Straub · MIS Quarterly · 1997 · 2.2K citations

Management, Information Systems, Information Technology +13

Enticing online consumers: an extended technology acceptance perspective

Leida Chen, Mark L. Gillenson, Daniel L. Sherrell · Information & Management · 2002 · 1.4K citations

Business, Marketing, Social Psychology +13

Empirical validation of affect, behavior, and cognition as distinct components of attitude.

Steven Breckler · Journal of Personality and Social Psychology · 1984 · 1.2K citations

Social Sciences, Psychology, Social Psychology +13