Concepedia

Mark L. Gillenson

ML

27

Publications

2.7K

Citations

20

H-Index

1974

Active since

Affiliations

University of Memphis(Current)

Creighton University

California Polytechnic State University

University of Miami

Mississippi State University

Mark L. Gillenson is an author at University of Memphis specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessEngineeringTechnologyConsumer ResearchInteractive MarketingInformation ManagementCommunicationData Management

Publications per year

1974–2019

27

Publications

27

Enticing online consumers: an extended technology acceptance perspective

Leida Chen, Mark L. Gillenson, Daniel L. Sherrell · Information & Management · 2002 · 1.4K citations

Customer Satisfaction, Technology Acceptance Model, Interactive Marketing +9

Consumer acceptance of virtual stores

Leida Chen, Mark L. Gillenson, Daniel L. Sherrell · ACM SIGMIS Database the DATABASE for Advances in Information Systems · 2004 · 253 citations

Customer Satisfaction, Virtual Store, Digital Marketing +16

Communications of the Association for Information Systems

Mark L. Gillenson, Daniel L. Sherrell, Leida Chen · 1999 · 161 citations

Information Systems, Advanced Information System, Social Information System +3

Academic Issues in MIS: Journals and Books

Mark L. Gillenson, Joel Stutz · MIS Quarterly · 1991 · 148 citations

Mobile commerce

Thomas F. Stafford, Mark L. Gillenson · Communications of the ACM · 2003 · 100 citations

Abstract Object Theory

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