A comparison of six methods for assessing the importance of perceived consequences in behavioral decisions: Applications from attitude research

Convergent and discriminant validation by the multitrait-multimethod matrix.

Donald T. Campbell, Donald W. Fiske · Psychological Bulletin · 1959 · 17.1K citations · Full text

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Availability: A heuristic for judging frequency and probability

Amos Tversky, Daniel Kahneman · Cognitive Psychology · 1973 · 9.9K citations

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Conjoint Analysis in Consumer Research: Issues and Outlook

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John S. Carroll, Norman H. Anderson · The American Journal of Psychology · 1982 · 2.2K citations

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