Concepedia

Healthy Characters? An Investigation of Marketing Practices in Children's Food Advertising

Jessica Castonguay, Dale Kunkel, Paul J. Wright, Caroline Duff

Journal of Nutrition Education and Behavior · 2013 · 48 citations · 22 references

Concepts

BusinessMarketingMarketing ManagementAdvertisingConsumer BehaviorPersuasionAdvertising AudiencesAdvertising ImageryAdvertising PersuasionAdvertising StrategyFood LabelingFood Representation In MediaChildren's Advertising EthicsChildren's Food MarketingChildren's Responses To AdvertisingFood Advertising To ChildrenFood Marketing EffectsFood Marketing To ChildrenMarketing Restrictions On Unhealthy Foods To Children

References

22

Prevalence of High Body Mass Index in US Children and Adolescents, 2007-2008

Cynthia L. Ogden · JAMA · 2010 · 3.2K citations

Public Health, Child Health, Pediatrics +17

Reliability of Content Analysis: The Case of Nominal Scale Coding

William Scott · Public Opinion Quarterly · 1955 · 1.9K citations

Social Sciences, Sociology, Item Response Theory +5

Rethinking validity and reliability in content analysis

W. James Potter, Deborah Levine‐Donnerstein · Journal of Applied Communication Research · 1999 · 1.6K citations

Social Sciences, Communication, Communication Research Methods +11

Food Advertising and Marketing Directed at Children and Adolescents in the US

Mary Story, Simone A. French · International Journal of Behavioral Nutrition and Physical Activity · 2004 · 718 citations · Full text

Agriculture, Marketing, Nutrition +17

Children's wishful identification and parasocial interaction with favorite television characters

Cynthia A. Hoffner · Journal of Broadcasting & Electronic Media · 1996 · 520 citations

Social Sciences, Psychology, Social Psychology +16