Concepedia

Seniors’ perceptions of prescription drug advertisements: A pilot study of the potential impact on informed decision making

Jerry L. Grenard, Visith Uy, José A. Pagán, Dominick L. Frosch

Patient Education and Counseling · 2010 · 23 citations · 21 references

Concepts

PharmacyPharmacy PracticeAdvertisingDrug InformationPharmacy CommunicationAdvertising PsychologyDrug AdvertisingDrug Information CommunicationHealthcare AdvertisingMedication UsePharmaceutical MarketingDirect-to-consumer Drug AdvertisingDirect-to-consumer Pharmaceutical AdvertisingElderly Medication LiteracyMedication Awareness CampaignsMisleading Drug AdvertisingPilot Study DesignPilot Study Sample SizePrescription Drug Advertising

References

21

Who Is at Greatest Risk for Receiving Poor-Quality Health Care?

Steven M. Asch, Eve A. Kerr, Joan Keesey et al. · New England Journal of Medicine · 2006 · 520 citations

Public Health, Chronic Disease Prevention, Health Services Research +4

Physician Communication When Prescribing New Medications

Derjung M. Tarn, John Heritage, Debora A. Paterniti et al. · Archives of Internal Medicine · 2006 · 405 citations

Pharmacy, Family Medicine, Drug Information +14

Public Health Communication: Evidence for Behavior Change

Alan R. Andreasen · Social Marketing Quarterly · 2002 · 324 citations

Public Health, Health Behavior, Health Education +10

How does direct-to-consumer advertising (DTCA) affect prescribing? A survey in primary care environments with and without legal DTCA.

Barbara Mintzes, Morris L. Barer, Richard L. Kravitz et al. · PubMed · 2003 · 262 citations

Health Professions, Pharmaceutical Policy, Advertising +16

Creating Demand for Prescription Drugs: A Content Analysis of Television Direct-to-Consumer Advertising

Dominick L. Frosch, Patrick M. Krueger, Robert Hornik et al. · The Annals of Family Medicine · 2007 · 257 citations · Full text

Social Sciences, Communication, Advertising +16