Publication | Open Access

Why do you play World of Warcraft? An in-depth exploration of self-reported motivations to play online and in-game behaviours in the virtual world of Azeroth

EngineeringOnline GamingCommunicationSocial MediaWargamingVirtual RealityGame DesignOnline GamesUser ExperienceGame AnalyticsGamesSelf-reported MotivationsIn-depth ExplorationPerformance StudiesVirtual WorldVirtual WorldsSocial ComputingHuman-computer InteractionArtsPlayer Experience