The perceived usefulness of blog postings: An extension of the expectancy-disconfirmation paradigm

A Paradigm for Developing Better Measures of Marketing Constructs

Gilbert A. Churchill · Journal of Marketing Research · 1979 · 12.7K citations

Business, Marketing, Marketing Management +2

Use of Ranks in One-Criterion Variance Analysis

William Kruskal, W. Allen Wallis · Journal of the American Statistical Association · 1952 · 12K citations

Natural Sciences, Biostatistics, Mathematics +13

A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions

Richard L. Oliver · Journal of Marketing Research · 1980 · 9.9K citations

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Business, Marketing, Psychology +17

Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?

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Business, Marketing, Marketing Management +12