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The perceived usefulness of blog postings: An extension of the expectancy-disconfirmation paradigm

Customer SatisfactionConsumer ResearchSocial InfluenceCommunicationOnline Customer BehaviorConsumer EngagementJournalismSocial MediaOnline CommunityManagementPerceived UsefulnessBlog PostingsContent AnalysisUser AcceptanceUser-generated ContentMarketingSocial ComputingInteractive MarketingArtsExpectancy-disconfirmation Paradigm