Effectiveness of Road Safety Messages on Variable Message Signs

Driver response to variable message sign information in London

Kaustabh Chatterjee, N.B. Hounsell, P E Firmin et al. · Transportation Research Part C Emerging Technologies · 2002 · 220 citations · Full text

Public Health, Communication, Transportation +8

The effectiveness of enforcement and publicity campaigns on serious crashes involving young male drivers: Are drink driving and speeding similar?

Richard Tay · Accident Analysis & Prevention · 2005 · 174 citations

Public Health, Health Promotion, Injury Prevention +14

Examining the effectiveness of physical threats in road safety advertising: The role of the third-person effect, gender, and age

Ioni Lewis, Barry C. Watson, Richard Tay · Transportation Research Part F Traffic Psychology and Behaviour · 2006 · 173 citations

Social Sciences, Communication, Marketing +14

The interest value and relevance of fear arousing communications.

Leonard Berkowitz, Donald R. Cottingham · Journal of Abnormal & Social Psychology · 1960 · 128 citations

Social Sciences, Psychology, Social Psychology +10

Changing Drivers' Intentions and Behaviours Using Fear-Based Driver Fatigue Advertisements

Richard Tay, Barry C. Watson · Health Marketing Quarterly · 2002 · 117 citations

Business, Marketing, Psychology +17